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The U.S. HISPANIC MARKET

Hispanics will play a significant role in driving the political and economic agenda of the United States in the 21st century. Totaling 52 million people and 16.7 percent of the total U.S. population, Latinos are the nation's fastest growing and largest ethnic or racial group.

By 2050, when demographers tell us that there will be no racial or ethnic majority among the general population of the United States, it is projected that the Latino population will double to 30 percent. Moreover, between 2012 and 2020, the U.S.

PUBLIC AFFAIRS

Our collective experience of working at the local, state and national government level, as well as with national and international media outlets, has given us a broad based level of expertise and network of resources which we utilize to the benefit of our clients.

We combine government relations strategies and tactics with opinion research, polling, coalition building, grassroots and grasstops programs, social media engagement and traditional public relations to move our clients' issues forward.

PUBLIC INFRASTRUCTURE

We excel at developing winning strategies for companies looking to compete for public contracts, irrespective of the goods or services provided.

Our extensive experience directing public advocacy initiatives around large-scale public infrastructure projects also sets us apart. From grassroots, grasstops recruitment efforts to paid and earned media campaigns, we have successfully represented efforts to secure funding for major bond programs that include the...

GOVERNMENT AFFAIRS

Our government affairs practice helps organizations, corporations and institutions develop sound business strategies in line with the evolving trends of public policy discourse.

 DIGITAL

Our digital strategies and capabilities practice enables our clients to effectively engage with their core audiences and constituents. For us, social media engagement is an integral part of our...

OUR CLIENTS
BC BLOG & ARTICLES

Balsera Communications Wins PRWeek’s Multicultural Marketing Campaign of the Year Award

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Agency recognized for its comprehensive and innovative approach to engaging the national Hispanic landscape community and its leaders and the public

MIAMI, March 25, 2014 -- Balsera Communications, a leading U.S. Hispanic public affairs and public relations agency, took home the top prize of PRWeek's Multicultural Campaign of the Year for its innovative work with the National Hispanic Landscape Alliance (NHLA). Winners were announced during PRWeek’s annual awards ceremony in New York City on March 20, 2014.

 "We are extremely proud and honored to have been recognized for the work that our team does to bring awareness to issues affecting the Hispanic American community,”...

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Our Kids of Miami-Dade and Monroe Selects Balsera Communications as Agency of Record

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Agency will lead public relations and digital communications efforts.

March 10, 2014 – MIAMI, FL – Our Kids of Miami Dade and Monroe, Florida’s largest community-based care organization for foster care and adoption services, has selected Balsera Communications to lead its public relations and digital communications efforts. The agency is tasked with raising awareness of foster care and adoption opportunities in the community, supporting strategic alliances, promoting events, managing crisis communications, and designing and executing the digital strategy.

 

“Our Kids serves the most vulnerable children of Miami-Dade and Monroe and the active participation of the community in these efforts is imperative to our success,” said Our Kids External Affairs Manager Kadie Black. “Balsera Communication’s deep...

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