Practices - Balsera Communications


Our diverse array of skill sets, backgrounds and experience enables us to perform at a top tier level for our clients. The portfolio of our practices is supported by our abilities as communicators, problem solvers and connecters with the diverse audiences that we engage. In an increasingly multi-ethnic and bi-lingual country, our core competencies increase in value on a daily basis. 

Public Relations

We deliver robust public relations campaigns for our clients looking to reach the U.S. Hispanic and Latin American markets. Leveraging our experience, contacts and ability to craft compelling messages we deliver thoughtful campaigns across multiple platforms to produce quality, earned media.
We leverage our language, communications and cultural skills to enhance our clients' existing services, public policy initiatives, community affairs and corporate image campaigns.

Public Affairs

Our collective experience of working at the local, state and national government level, as well as with national and international media outlets, has given us a broad based level of expertise and network of resources which we utilize to the benefit of our clients.
We combine government relations strategies and tactics with opinion research, polling, coalition building, grassroots and grasstops programs, social media engagement and traditional public relations to move our clients' issues forward.

Political Communications

We develop political campaign strategies and messaging for our clients that are based on research and the gauging of public perceptions. To achieve maximum effect, we also produce promotional materials, speeches and scripts for use in paid and earned print and electronic media outlets, tailoring each message to fit the media platform being utilized.

Issue Advocacy

We are experts at creating advocacy campaigns that utilize targeted strategies to advance our client's objectives. Balsera Communications guides these issue based organizations through the process of advocating the merits of their projects and positively influencing decision makers and the public on specific issues. Additional services also include gauging the target audience and crafting strategies based on that information to advance the messages.

Media Buys

As media buyers in the political realm, our goal is to build the most efficient campaigns by running ads on the right medium, at the right time, to the right audience and at the most cost-effective price.

We excel at managing budgets and maximizing the client's investment through rigorous analysis, strategy and planning. The ultimate goal is to achieve the greatest possible impact within a given budget.